Aspen EME AI Generated Mascot Workshop — Brand & Mascot Guide
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Use Aspen’s culture, values, personality and visual cues as inspiration while
developing your mascot.

What the mascot should capture
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- Aspen’s culture and values
- A sense of care, teamwork and future vision
- Warmth and trust — never cold or clinical alone
- An original character, not a copy of an existing pharma mascot

Mascot framework
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Your concept should be able to answer:
- Name
- Personality
- Superpower
- Role within Aspen
- Short backstory
- Why this mascot represents Aspen

Visual cues
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- One hero AI-generated 3D visual
- Clear silhouette that still reads as a small thumbnail
- Simple background, room to breathe
- A single focal character rather than a busy scene

Live presentation (Top 5 only)
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4 minutes on stage covering:
- The inspiration behind the mascot
- Its personality, role and superpower
- How Copilot and prompt refinement shaped the result
- Why it represents Aspen’s culture, values and future vision